Shopping Ads Setup

Description

Overview

Shopping Ads help retailers showcase products directly within Google search results, driving high‑intent clicks and sales. Our Shopping Ads Setup service builds the technical foundation, product feed, and campaign structure needed to launch effective product ads quickly. It’s ideal for eCommerce brands that want to appear when shoppers are actively looking to buy.

What we set up & configure

1. Merchant Center & account linking

• Create or verify Google Merchant Center account

• Ensure product data feed is set up with accurate details

• Link Merchant Center to Google Ads for Shopping campaigns. Google requires both accounts and linking to run Shopping ads.

• Confirm compliance with Shopping ads policies and data standards.

2. Product feed optimization

• Add or refine product titles, descriptions, and attributes

• Correct pricing, availability, GTINs, and images for higher quality

• Organize feed labels or product groups to match campaign goals

• Set up regular feed updates to keep inventory in sync

3. Campaign creation & settings

• Create Shopping campaign in Google Ads with the right objective, budget, and bidding. Steps reference: start new campaign → select objective → choose Shopping.

• Select Merchant Center account and product feed sources

• Configure daily budget, bidding strategy, and campaign name

• Set target regions, languages, and device considerations

4. Tracking & conversion readiness

• Ensure Google Analytics and conversion tracking are linked

• Set up goals or purchase events for ROI measurement

• Prepare for remarketing or dynamic ads once live

• Verify tracking to attribute sales accurately

5. Launch support & recommendations

• Final checks on feed health, policy compliance, and ad approvals

• Guidance on initial bid levels, test durations, and performance monitoring

• Suggestions for feed improvements, custom labels, or promotions

• Roadmap for scaling to Performance Max or additional Shopping campaigns

Final deliverables

• Fully configured Merchant Center + Google Ads Shopping setup

• Optimized product feed ready for ads

• Live Shopping campaign with tracking in place

• Practical steps to monitor, tweak, and grow performance